One of the biggest questions I get as a creator is how to reach out to brands. Working with brands and pitching yourself is one of the hardest aspects of becoming a creator, but worthwhile when it pays off. I’ve had a lot of amazing collaborations over the years. Over time, I learned that one of the most necessary aspects was a media kit. I’ve spent a lot of time working on my media kit, so I want to help create a media kit for influencers. If you need one, you can scroll to the bottom for a free media kit just for you!
1.Decide Your Ideal Media Kit Format
Deciding the format of your media kit is difficult, but necessary. Most people prefer 1-2 pages, but some people also opt for 3+. Deciding the length is based on what you would like to include and your ideal layout. I prefer 2-3 pages, but one is also perfectly fine! When picking a format, I always feel like less is more. One thing to ask yourself is if the PR or brand rep will read this and if it is helpful to choose you in a campaign. Chances are probably not, or not all of it really in-depth.
2. Draft Up Your Bio
Take a moment, think through who you are, and write it down. Since I use two pages, I write up two separate bios, one for myself and one for my blog. By doing so, my personal bio gives the brand insights on who I am, and why I am a good fit. The blog bio gives details on my analytics, target audience, and essential details to share how my audience meets their demographics.
I use the same bio as I do on my About page. I cut a few sentences out here and there to streamline it!
Hi there! My name is Jordan Chapman and I am a California-born + Atlanta-raised content creator! I found my passion for blogging and photography in the fall of 2013. While this blog began as a hobby, it expanded into this self-titled blog, Jordan Taylor C. I focus on creating accessible and relatable lifestyle content, while also sharing the amazing opportunities afforded to me. I enjoy traveling, leading me to live and study in multiple countries. My life is not always perfect and that is something I am to share. There is a beauty in imperfection, and I want to share black girl joy and the different aspects of my life: from travel to activism to lifestyle. As I prepare for another international move, I look forward to traveling more, sharing my day-to-day experiences and the occasional soccer match with the world.
3. Always Include the Basics
Outside of your bio, there are certain basics that you need in every media kit.
- An Analytics Breakdown
- Follower Breakdowns
- Services You Offer
- Contact Information
A media kit for influencers is essential for agencies. If your media kit doesn’t have any of these, you’re missing essential information a brand needs. Oftentimes, these kits go into a database, so if they need to contact you, they aren’t searching for your information, and it needs to be readily available on your media kit. Providing these on your media kit helps them as they filter between prospective participants for the campaigns they’re running. Brands want to ensure their target audience for a campaign matches, so provide as much information as you can. Keep this information up to date for them, but also ensure it’s there so you don’t miss out on opportunities.
4. Figure Out Your Images
Images are key! Just like with your social media, the images you use should match your branding. If you’re a lifestyle creator, be sure to have images that you’ve used in past campaigns sharing how the products fit effortlessly into your life. If you’re a travel creator, be sure to share travel content in your media kit!
5. To Build Or To Buy
Finally, figure out if you want to build your media kit or if you’d like to buy it! You can build a media kit like me in services like Canva or Adobe Illustrator. You can also buy pre-built templates for use on either platform. I sell one on my Shop page here. It’s editable in both Canva or Adobe, so feel free to decide your preferred platform. There are many creators who do the same on Etsy or other platforms! If you build it, great! If you buy it, great! Just figure out what works for you and what you need for your needs and your time capacity!
If you’d like a free resource and media kit, you can sign up for your free template here or below! There you’ll have access to my Resource Library and can build your own and find all of the other resources I created for you!
I hope that each of these steps on how to build your media kit are helpful for you and your journey! I don’t want to gatekeep being an influencer. That’s not a part of what I want to do so I hope that you enjoy the free or paid resource and can use it to grow! If this is helpful to you, be sure to let me know in the comments below or let me know your must-haves in your media kit for influencers!