Today marks the launch of H&M’s newest collaboration with the Paris fashion house Balmain being added to H&M’s collab roster. Well, guess what? As of 9:30 AM, it sold out, basically worldwide. If you were one of the brave souls in NYC, London, Paris or Atlanta who braved the craziness, I salute you. You deserve a hug. From what I saw and heard and I genuinely hope you got your clothes and the experience. 
So this article isn’t really about the campaign, since it’s long gone…it’s more about what happened this morning and why I’m so messed up. So at 7:50 this morning, I woke up, woke my Mac up, opened Chrome and used the new split-screen function to open up my class scheduling program for next semester and also the H&M site. Well the magical clock turned 8 and my class scheduling went smoothly (for once) but all I saw for the next half hour on the H&M site was their, oops sorry, we’ve got too many people on the site right now, try again later. It was a really sad thing to see….really sad.
I’ve been excited about this campaign for ages now. To have the site be down before, during, and everything sell out in 2 minutes after the site opened sucked. I wish there was more stock, but I guess they underestimated the #BalmainArmy! I’m not gonna buy a $1,300 dress off of eBay, but hey, the experience was fun!
The pictures are all amazing. Plus, one of my favorite models, Jourdan Dunn, was one of the campaign’s faces! To buy Balmain-inspired pieces for a fraction of the price is a new, and awesome feat. Who knows, maybe H&M will do another launch and have some more products available soon!! Take a look at some of the campaign pieces!
Constance
It was sold out when I arrived and I really wish it wasn’t but hopefully they’ll send some more pieces back on stock.
Jordan Chapman
ConstanceIt was the same with me!! I even got through to the checkout phase and it kicked me off the site…insanity!! Oh well maybe next time!! 🙂 xx
Brooke of Passport Couture
Such interesting design and style. Not sure it’s my taste, but I love the unique influence and looks created. I can see why it went so fast.
Jordan Chapman
Brooke of Passport CoutureSome of the pieces were a hit and miss with me, but overall, it was such a cool collection!! I wish it hadn’t have gone so fast, but oh well!! 🙂 x
Mariateresa
Gigi Hadid and Kendall Jenner are very beautiful
xoxo
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Tarah Saint-Elien
Yes! Balmain got some top notch models for this launch. Like, come on! I too would never camp out and wait for any opening lol. Sorry you didn’t get anything! I didn’t either but I didn’t even try haha. Which piece did you want in particular?
Jordan Chapman
Tarah Saint-ElienI heard horror stories and saw some insane videos of what happened at the launch! It was insane!!!! I really wanted the faux fur jacket or one of the adorable dresses and baroque tops, those are so eye-catching! Was there anything that caught your eye? x